Comments on: The Ethics of Using Ad-Blocking Software http://www.andydidyk.com/2009/05/29/the-ethics-of-using-ad-blocking-software/ Perspectives on advertising, marketing, branding, and consumerism Sat, 10 Dec 2011 13:01:45 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Andy Didyk http://www.andydidyk.com/2009/05/29/the-ethics-of-using-ad-blocking-software/comment-page-1/#comment-342 Andy Didyk Tue, 09 Jun 2009 13:15:41 +0000 http://www.andydidyk.com/?p=372#comment-342 I think your point about annoying or irrelevant ads is well taken. That's one of my primary motivators for continuing to block the ridiculous number of ads on sites like weather.com and cnn.com. I love the concept of opt-in marketing, and I subscribe to a number of ads and messages from retailers that are relevant to me or that carry great deals. I guess my thoughts are more towards sites that carry pure content that is written by someone, rather than a product site. Sometimes, I'm surprised by a good ad and may even click on it. But more importantly, disabling ad-blocker is the only way I can monetarily support the efforts of someone or a company that I believe to be valuable to me. Thanks for the thoughts! I think your point about annoying or irrelevant ads is well taken. That’s one of my primary motivators for continuing to block the ridiculous number of ads on sites like weather.com and cnn.com.

I love the concept of opt-in marketing, and I subscribe to a number of ads and messages from retailers that are relevant to me or that carry great deals.

I guess my thoughts are more towards sites that carry pure content that is written by someone, rather than a product site. Sometimes, I’m surprised by a good ad and may even click on it. But more importantly, disabling ad-blocker is the only way I can monetarily support the efforts of someone or a company that I believe to be valuable to me.

Thanks for the thoughts!

]]> By: Nick Rice http://www.andydidyk.com/2009/05/29/the-ethics-of-using-ad-blocking-software/comment-page-1/#comment-341 Nick Rice Tue, 09 Jun 2009 02:46:33 +0000 http://www.andydidyk.com/?p=372#comment-341 For me, it's a matter of coming to terms w/ the fact that traditional interruption advertising is slowly but surely being replaced by marketing models that allow you to "opt-in". If something is truly relevant to me AND helps me in some way, I'm not opposed to receiving the message. When given the opportunity to skip or block ads, an astounding # of people do so because they are completely irrelevant or distracting. That should not be ignored. If you ignore it, you're not listening to your prospects. Something like a good ole email newsletter has a greater power of persuasion because it's offers value and I subscribe. If it continues to be valuable over time, it builds trust w/ me and I'll pay attention to their other products & services sooner or later--as long as it's done tastefully and not overwhelming in frequency. Ad Words aren't too bad because they don't stop you from what you were doing or get in the way. I say use ad blocker on every site and accelerate the transition to permission based marketing. It enhances your experience and forces advertisers to respect your time & attention to remain competitive. Just my 2 cents. For me, it’s a matter of coming to terms w/ the fact that traditional interruption advertising is slowly but surely being replaced by marketing models that allow you to “opt-in”. If something is truly relevant to me AND helps me in some way, I’m not opposed to receiving the message.

When given the opportunity to skip or block ads, an astounding # of people do so because they are completely irrelevant or distracting. That should not be ignored. If you ignore it, you’re not listening to your prospects.

Something like a good ole email newsletter has a greater power of persuasion because it’s offers value and I subscribe. If it continues to be valuable over time, it builds trust w/ me and I’ll pay attention to their other products & services sooner or later–as long as it’s done tastefully and not overwhelming in frequency.

Ad Words aren’t too bad because they don’t stop you from what you were doing or get in the way.

I say use ad blocker on every site and accelerate the transition to permission based marketing. It enhances your experience and forces advertisers to respect your time & attention to remain competitive.

Just my 2 cents.

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