andydidyk.com

Sandisk recently launched a new campaign to boost its mini, micro, and standard size SD card sales for cell phones. And while I’d love to wax poetically about the viral nature of the flash-based site and the obviously well-researched and finely targeted campaign, I’m too busy playing around with the super cool ringtone generator.

Boasting an interface similar to that of a high-end audio editing application, but designed with stylized and easy-to-use controls for the average millenial, the ringtone generator is a lot of fun to play around with.  The generator has over 30 high quality music samples that a user can mix and match on a 5 track timeline.

I’m sure that Sandisk spent a lot of money on the generator, which is a part of the site S.L.O.T - Serious Load of Thrills - site that anyone could at first glance mistake as a microsite built by MTV.  The site, and the generator, are authentic and relevant enough to capture the attention of the millennial crowd.  Most importantly, the site and generator offer legitimate entertainment and informational value to a  generation with a lot of purchasing power and very sensitive BS detectors.

Bravo, Sandisk.