andydidyk.com

Perspectives on advertising, marketing, branding, and consumerism

Launch of New HunterFan.com

May 22nd, 2008 by Andy Didyk

From:

Hunter Fan old

To:

Hunter Fan New

May 22nd has been a deadline that has been staring me in the face for the last 7 weeks, starting with the signing of a proposal I wrote. Today is the launch of the “reskinned” HunterFan.com. It has been an ambitious journey, reskinning an entire site, plus completely designing and building 3 micro-sites for the same customer, all in less than 2 months! I’m proud of the work our excellent creative team has done, and I truly get fulfilled watching a project go from conception to completion. It was also cool to witness some hardcore legerdemain (YES! I used that word in real life!) by our programming staff to resolve server-side issues I won’t even pretend to comprehend.

The new homepage is much, much cleaner than the old version, and it has a variety of ways that a customer can navigate to the same information. As you can see, our client is really making a move to embrace the new green color, which I think works very well on the live site.

All we had time to do in this phase is redesign the homepage, add a few features, and add a new look and feel to the interior pages - still a huge improvement over the previous site. Of course, now comes the real work: Phase 2. Phase 2 will bring this site up to a new standard. Stay tuned!

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This entry was posted on Thursday, May 22nd, 2008 at 5:28 pm and is filed under communication, consumer products, creativity, design, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 response about “Launch of New HunterFan.com”

  1. Peter V Cook said:

    Don’t know if you guys were responsible for the new logo, but good words were written about it at:
    http://www.underconsideration.com/brandnew/archives/for_fans_of_fans.php

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