5 Things I’m Thinking About Web Marketing
May 9th, 2008 by Andy Didyk
Someone on LinkedIn asked the question, “What are the top 5 things you are thinking about in eMarketing? I responded to her, and I thought I’d share with you the top 5 things on my mind:
1. Valuation of Social Media users - how can you determine their worth to an organization?
2. Engagement - how can you ensure online audiences are genuinely engaged with the brand, both on- and offline?
3. Analytics - eMarketing is unique in that with the proper analytics one can easily measure true ROI on a campaign, rather than nebulous “impressions”
4. Permission-based mobile marketing - mobile marketing is great, but without gaining the permission of the users, it’s just expensive spam and an ineffective marketing tool.
5. Convergence - no, not the buzzword of the late 1990’s, but the idea that people’s lives and technology are becoming increasingly inseparable and in some cases, wholly integrated. A marketer can take advantage of this by facilitating conversations and interactions the user is already interested in.
This entry was posted on Friday, May 9th, 2008 at 5:07 pm and is filed under communication, marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
