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Valeria Maltoni at Conversation Agent posted an article today that also contains some interesting perspectives on consumer pricing. Evidently, according to a study reported on by the Economist, people who pay more for something enjoy it more. Imagine that.

But what’s really interesting is that if you tell someone something is expensive, even if it isn’t, they will enjoy it more than if you tell them that it’s something cheap. My guess is that Freud would have predicted that, but it’s still interesting to see a legit study that backs this concept up.

So, if I were a seller, I’d immediately do three things.

1. Raise all prices on any goods that are not staples and/or have percieved value aside from necessity
2. “Precise up” all prices and eliminate all round numbers
3. Hire some really good marketers

And as a buyer, I’m going to immediately do three things:

1. Disregard an exact price and haggle anyways
2. Ignore most marketing that I didn’t sign up for
3. Look for social media and user-generated content to guide my purchasing decisions

On a side note, I just recently found out that the Economist isn’t about the economy. It’s about a bunch of different topics economized into one magazine. It’s well written and a good read, too.