Comments on: Name your own price… http://www.andydidyk.com/2007/10/31/name-your-own-price/ Perspectives on advertising, marketing, branding, and consumerism Sat, 10 Dec 2011 13:01:45 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Andy Didyk http://www.andydidyk.com/2007/10/31/name-your-own-price/comment-page-1/#comment-96 Andy Didyk Thu, 01 Nov 2007 21:44:56 +0000 http://www.andydidyk.com/2007/10/31/name-your-own-price/#comment-96 Steve, thanks for the additional thoughts. I think there are similarities between the fund raising efforts of public broadcasting (of whom I am a massive consumer and a minimal financial supporter, guilt, guilt) and the promotional strategies of commercial ventures. I guess the biggest difference is that commercial entities are out for profit, and rarely give the content away for free if you don't pay something. Steve, thanks for the additional thoughts. I think there are similarities between the fund raising efforts of public broadcasting (of whom I am a massive consumer and a minimal financial supporter, guilt, guilt) and the promotional strategies of commercial ventures. I guess the biggest difference is that commercial entities are out for profit, and rarely give the content away for free if you don’t pay something.

]]> By: Steve Newton http://www.andydidyk.com/2007/10/31/name-your-own-price/comment-page-1/#comment-94 Steve Newton Thu, 01 Nov 2007 18:10:51 +0000 http://www.andydidyk.com/2007/10/31/name-your-own-price/#comment-94 I'm fascinated by that concept, although it's not new. Public broadcasting has been using a similar model with their regional membership drives and sponsorships, encouraging people and businesses to support their local NPR/PBS stations with any amount they can afford, which is also a way of discovering the value. Asking people to pay according to value is also playing into personal guilt, especially with public broadcasting which is available to anyone with a TV or radio whether they are a member or not. I'm looking forward to reading more. Thanks for the insights. I’m fascinated by that concept, although it’s not new. Public broadcasting has been using a similar model with their regional membership drives and sponsorships, encouraging people and businesses to support their local NPR/PBS stations with any amount they can afford, which is also a way of discovering the value. Asking people to pay according to value is also playing into personal guilt, especially with public broadcasting which is available to anyone with a TV or radio whether they are a member or not.

I’m looking forward to reading more. Thanks for the insights.

]]>