Great post on the role of Account Executive
June 12th, 2007 by Andy Didyk
Advergirl just created a fantastic post about the job of Account Executive within an agency. I’ll let you read it for the full details, but she makes the compelling argument (through a “top 11″ list, no less) that an AE is responsible for much more than the client relationship. I couldn’t agree with her more on all points.
While various roles within an agency are responsible for various elements of the client experience, it is ultimately a successful AE that is accountable for the entire experience for the client. While within your agency it may not be the AE’s responsibility to come up with the project plan, timeline, or to create design comps, as the client’s closest contact and advocate the AE is accountable for the success of each of those elements. Even if it’s not in the AE’s job description, that’s the way most clients will see it, as well.
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